AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps on Unified Platform in Egypt: Q1 2023
In Q1 2023, the top 5 beauty retail apps in Egypt showed varied performance trends in downloads and active users. Here’s a closer look at the data provided by Sensor Tower.
In the first quarter of 2023, the top 5 beauty retail apps in Egypt displayed a range of performance trends, as reported by Sensor Tower. Here’s an overview of their weekly downloads and active user metrics.
Bath&BodyWorks saw fluctuating weekly downloads, beginning the quarter with 3.2K downloads and peaking at 6.9K in the week of March 6. The app also experienced an increase in weekly active users, reaching a high of 17.5K in the same week. However, by the end of the quarter, active users had decreased to 10.7K.
Nabda had a notable spike in downloads in mid-February, with 4.6K downloads in the week of February 13. This trend tapered off, with downloads dropping to 251 by mid-March, before recovering to 2.8K in the final week of March.
Eva Cosmetics experienced a varied download pattern throughout the quarter. The app started with 1.2K downloads at the end of December and saw a peak of 1.9K in early January. Downloads fluctuated, ending the quarter at around 1.2K.
FACES Beauty – فيسز showed a consistent increase in downloads, starting with 150 in late December and reaching a high of 1.5K in early February. Weekly active users also saw growth, peaking at 3K in mid-March and slightly decreasing to 2.9K by the end of the quarter.
Feel22-Your Beauty, Your Terms had steady download numbers, beginning with 280 in late December and maintaining figures around 400-500 per week. The app saw a slight increase to 596 downloads in mid-March before ending the quarter with 539.
For more comprehensive insights and data, visit Sensor Tower.
